In December 2018, we drew up "Kewpie Group 2030 VISION" as a long-term vision. It summarizes what we should be, what we hope to realize and what value we are looking to provide to society toward 2030 to achieve “Our Ideal.”

Our founder started a business with desire to help improving the physiques and health of the Japanese people by making delicious and nutritious mayonnaise. The Kewpie Group has been creating many happier smiles at each dining scene in Japan and the world.

We continue to communicate the deliciousness and value of salads and eggs to customers around the world. Also, we would like to contribute to cultivate a healthy food culture tailored for each country by utilizing the technologies of processing foods and superior quality.

In addition, the Kewpie Group has strength and uniqueness, and deeply engage in various scenes of “eating “, such as home-cooked meals, ready-made foods and restaurants, throughout the lifetime of people from infants to the elders.

By considering closely the diverse and everyone’s lifestyles, we will be striving for people to make feel connected to each other, and to support healthy eating habits.

Furthermore, we will support the mental and physical health of the children who are creating future, and will execute various sustainability activities inside and outside the company, to enable us to sustain and leave a better global environment and society in the future.　

In April 2021, with starting FY2021-FY2024 Medium-Term Business Plan, we partially updated the content of the 2030 VISION. 

In order to achieve "Our Ideal," we continue to drive initiatives that focus on the three perspectives set forth in the 2030 VISION.

World : Leading Company for Salads and Eggs

~ Bringing Kewpie Group’s culture to the world ~
Drawing on the condiments, salad, and egg menus and technologies that it has nurtured over a history that spans 100 years, the Kewpie Group will foster a rich and healthy food culture that fits perfectly with each country and region while bringing pleasure to each dining scene.

Customers : A Food Partner for Every Person

~ Spreading out from being a food manufacturer to becoming a creator of food culture ~
Harnessing the Group’s proposal capabilities that comfortably straddle each of the home-cooked food, ready-made foods, and restaurant markets, Kewpie brings a scientific approach to each dining scene in an effort to support joyous and healthy dietary habits that match the diverse lifestyles of each individual.

Society : A Supporter for Bringing Smiles to Children

~ Becoming a group that engages with children who are the future ~
The Kewpie Group will help realize a society brimming with children’s smiles by providing nutritional education and food experiences through internal and external activities and creating healthy living environments.